Horai-Ya

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You won't be able to stop with these old-fashioned flavors! Hand-roasted senbei crackers are perfect for walking and snacking!

This shop offers rice cracker senbei, fried arare, and of course Jidaimura's famous flavored senbei crackers (nori seaweed, soy sauce, sour plum sugar, shichimi hot pepper).

  • Jidaimura original rice crackers (Various types)
  • Old-fashioned rice crackers (Peanut / Sesame / Butter / Squash / Soybean flour / etc.)
  • Nyanmage steamed Kintsuba (Sweet beans wrapped in flour)
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